Alcoa Fastening Systems: Website

This leader in commercial fasteners, had a very large and complex product offering. They were in need of a new website that would help the user not only navigate easy through all the products and options, but also communicate Alcoa Fastening Systems as the leader in this market. Wireframes were initially produced to map out the best navigation and layout approach with designs following based on the approved structure. The samples below are from this proposed design project. Unfortunately, the company went through major corporate changes and the project was never completed. 

AGENCY:   Triad Business Marketing