ArborMaster: Branding

Since 1995, ArborMaster has been the leader in customized training programs for the tree care industry. In an effort to be even more effective in helping the industry in safety, skill development and productivity, ArborMaster is now expanding their offering. We felt this was a good time to reevaluate and upgrade their brand presentation in order to more accurately reflect their superior service in the industry.

During the initial discussions, we discovered a great story about Ken Palmer, the founder and principal of ArborMaster. So we created a script to succinctly tell it and, working with the amazing people at Digital Dinosaur, we were able to produce a beautiful video presentation of the story, narrated by Ken Palmer, called “The Seas to the Trees”. You can view the video navigating down to the YouTube channel presentation below and click on the video. 

One note: the logo was designed by another agency. We have included modifications to how it is presented in this new rebranding project.