ArborMaster: Re-Branding

ArborMaster is a great company located in Connecticut. For years they have been providing world-class training in safety, skill and productivity for the tree care industry. They are now in the process of expanding their offerings and were in need of rebranding in order to accurately reflect their superior offerings in the industry. During the initial discussions, we discovered a great story about Ken Palmer, the founder and principal of ArborMaster. So we created a script to succinctly tell the story and, working with the amazing people at Digital Dinosaur, were able to produce a beautiful video presentation of the story, narrated by Ken Palmer, called “The Seas to the Trees”. You can view the video along with the beginnings of this rebranding transformation below. 

One note: the logo was designed by another agency. We have included modifications to how it is presented in this new rebranding project.